When is a shelf not a shelf? When that shelf is also an optical illusion and guaranteed to intrigue  your guests. Dutch by Design brings us the witty and attractive Selfshelf. The Selfshelf is designed to look like a book, and attaches invisibly to a wall with the included bracket. The joke comes in with the title of the book, "Ceci n'est pas un livre." For those of us a little rusty on our French, it translates to "This is not a book." In addition to the Selfshelf, Dutch by Design carries a wide variety of modern home accessories and gift items. For example, we also love  the Sol de la flor lightshade. Be a little cautious of the electrical items, and be sure you understand shipping charges. Dutch by Design is based in London, and we wouldn't want you to have any unpleasant surprises!